We help roofing companies get a consistent flow of exclusive leads, booked appointments, and new jobs — without wasting ad spend on marketing that doesn't convert.
What You Get When You Partner With UAR Marketing
Most roofing companies spend money on marketing without a real system behind it. Leads come in, no one calls fast enough, homeowners forget who you are, and money walks out the door before a single estimate is booked.
Watch: What Every Roofer Should Know Before Hiring a Marketing Company
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Most marketing fails roofers — not because ads don't work, but because the system behind them is broken.
Bad agencies dump leads in your inbox and disappear. Your team chases cold numbers, homeowners don't pick up, and your sales reps waste hours on people who barely remember filling out a form.
The result? Wasted ad spend, frustrated crews, and a pipeline that looks full on paper but produces almost nothing in real revenue.
UAR Marketing fixes this by building a complete system — from the first ad impression to the appointment on your calendar — so every dollar you spend works as hard as possible.
Book a Free Strategy CallWe've built our entire process around one goal: getting qualified homeowners in your service area onto your calendar, ready to buy.
With UAR Marketing, your future clients will:
You can get started without a huge ad budget — we'll build a plan that matches your current size and goals, then scale as your pipeline grows.
Get a Free Strategy CallGetting a lead is only step one. The real win is making homeowners pre-sold on your company before your team even picks up the phone.
We target homeowners in your specific service area and deliver leads directly to you — no shared pools, no recycled data. Every inquiry is a real person in your backyard who needs a roofer.
No more chasing cold leads. The moment a homeowner fills out your form, our automated system texts and emails them immediately to confirm interest and push them toward booking with your team.
We handle everything — ad creative, copy, targeting, optimization, and reporting. You get a dedicated partner focused entirely on growing your pipeline while you focus on the work.
We keep onboarding fast so you start seeing results quickly — not months from now.
We start with a free call to learn about your business, your service area, and your goals. We'll map out exactly what a successful campaign looks like for your specific market — no generic templates.
Once you're in, we build your ads, set up automated follow-up, and get everything live within days. Most clients have their first leads coming in within 48 hours of launch.
With a steady pipeline of appointments flowing in, your team focuses on closing — not cold calling. We continuously optimize to drive down cost per lead as we scale.
We run targeted Facebook and Instagram ad campaigns for your roofing company, generate exclusive homeowner leads in your service area, and use automated follow-up to nurture and book those leads into appointments on your calendar.
We handle the full marketing side — you focus on showing up, estimating, and closing. Every lead has seen your ads, filled out a form, and been followed up with before your team ever speaks to them.
We work with roofing companies at every stage of growth — from smaller crews looking to build a consistent pipeline, to more established companies that want to scale their lead volume without adding overhead.
During your strategy call, we'll build a plan based on where your business is right now, including a realistic ad budget recommendation, so you're not overextending before the system is proven in your market.
After your onboarding call, we typically have your campaigns live within 5–7 business days. Most clients see their first leads within 48 hours of ads going live.
Within the first 30 days, you'll have real data showing what's working in your market, and we'll optimize from there to bring your cost per lead down and your appointment rate up.
Most lead companies either sell the same lead to multiple contractors, or hand you a phone number and disappear. We do neither.
Every lead we generate is exclusive to your company. On top of that, the moment a lead comes in, our automated system reaches out immediately — texts, emails, and follow-up sequences — so the homeowner stays warm and moves toward booking before interest fades.
We don't just deliver leads. We build a system that makes homeowners ready to say yes before your team even knocks on the door.
Our service fee covers full campaign management, ad creative, copywriting, targeting, and your automated follow-up setup. Ad spend is separate and goes directly to Meta (Facebook/Instagram) — we never mark it up.
We recommend starting with at least $50–100/day in ad spend to see consistent lead volume. The exact budget depends on your service area size and competition — we'll map this out on the strategy call.
Yes. We can integrate lead delivery with most major CRMs used by roofing companies, including ServiceTitan, Jobber, AccuLynx, and others.
During onboarding, we'll make sure every new lead flows directly into your existing system so your team's workflow stays exactly the same — the only difference is a fuller calendar.
Facebook ads for roofing fail for two main reasons: poor targeting that attracts low-intent homeowners, and zero follow-up system once the lead comes in.
Most agencies don't understand how to qualify a roofing lead. A homeowner who fills out a form will forget about it within 30 minutes if no one contacts them.
Our system solves both — we use roofing-specific targeting and creative that attract homeowners who actually need work done, and our automated follow-up reaches them in under 5 minutes to keep them engaged and moving toward a booked appointment.
Whether you're just getting started or looking to scale, let's talk about what a consistent flow of exclusive leads could do for your business.
We'll walk you through exactly how the system works and build a plan tailored to your market, your team, and your goals.
Request a Free Strategy Call Click here to get started — no commitment requiredNo obligation. No hard sell. Just a real conversation about growing your roofing business.